June 1973, Lotto was established by the Caberlotto family in Montebelluna, Italy, a renowned center of footwear manufacturing. The first Lotto items produced were tennis shoes, and shortly afterward shoe models for basketball, soccer and volleyball were also produced. Sports clothing came next, and soon the name Lotto was well known in the Italian market.

In the 70's Lotto entered into partnerships with international tennis players. Tennis stars John David Newcombe, Andrés Gómez and José Luis Clerc wore the brand's tennis products. In the 80's more major collaborative agreements materialized with tennis players Thomas Muster and Alberto Mancini, and soccer players Carlo Ancellotte and Ruud Gullit. The image and expertise these athletes shared in developing the design of the sportswear products propelled Lotto to leadership status in soccer and tennis apparel. Soon Lotto was experiencing international growth, and in ten years time the brand was being distributed in more than 60 countries around the world. Some other highlights from the 1980's include Lotto joining the challenge of the 1982 Football World Cup in Spain, and the challenge of the 1986 Football World Cup in Mexico.

The 1990's found Lotto continuously improving the technical standards of its collections and joining the challenge of the 1990 Football World Cup in Italy. Many well known soccer stars throughout the world were now wearing Lotto, including famous Italian players Aldo Serena and Carlo Ancelotti. In 1994 Lotto became the technical sponsor and official supplier of the Dutch National Football Team and also joined the challenge of the 1994 Football World Cup in the US. In 1998, Lotto became the technical sponsor and official supplier of the Croatian National Team, and joined the challenge of the 1998 Football World Cup in France.

The past decade has brought more excitement, innovation, and growth to the Lotto sportswear line. Lotto joined the challenge of the 2002 Football World Cup in Korea and Japan. At the European Football Championships in Austria and Switzerland, Lotto Sport Italia debuted its new Red&White color range for the Autumn-Winter 2008-2009 soccer collection. From the first kick-off of the Championships, Lotto's sponsored players were wearing, and still to this day wear, the signature red and white soccer boots. These red and white colors are representative of the co-hosting nations, and are also Lotto Sport Italia's institutional colors, which can be found in the Zhero and Vento lines.

The year 2009 found Lotto on television's SuperTennis Channel, the third channel in the world devoted exclusively to tennis. Lotto is also the presenting sponsor of "Colpo di Campione", which can also be viewed on the SuperTennis Channel. In 2010, Lotto launched the renowned Lotto Zhero Gravity Ultra, the world's only laceless football boot. In 2011, Lotto launched "Lotto Talent": the first soccer talent scouting by Lotto Sport Italia. Focused on young athletes between the ages of 14 and 15 years, this tournament, held in various locations throughout Italy, gives new soccer stars a chance to be discovered, and "Lotto Talent" winners will have the chance to play in major league soccer clubs sponsored by Lotto.

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